Client database management
How to get the most out of the data we have.
When your customer details are complete, the chances of repeat and new sales increase by 75%.
When you manage the reservations and schedule of your site with the help of a centralized online management system such as Fashion Point, you have a variety of options to track various indicators for your orders, reservations and subsequent visits.
Data administration capabilities
The ability to register on your site or booking portal determines what and how much data you have about your customers. When filling out a customer profile, it is always good to have the most relevant information and metrics of users.
Effective communication and personalized contacts
The most important thing is to be able to communicate effectively with customers, for which you need to fill in current emails, phone numbers and dates of procedures (for an invitation to revisit or remind).
Internal customer management system
Also use your internal system of "customer tags", which can help you group customers by a given attribute and make a special offer or exclusive discount for them.
These customer data management practices are deeply implemented in successful companies and chains in the field of service provision by appointment - hairdressing salons, fitness, spa and beauty salons, dental offices, medical practices, consulting firms and many others.
Choose the right product for your needs
The right online solution should offer easy customer interfaces to help employees easily track a customer and case, procedures performed, activities, services and follow-up feedback.
Marketing research shows that the real growth of small and medium-sized businesses in the cosmetics and beauty segment is closely linked to retaining a regular clientele, and not so much to increasing unique new customers.
That is why investing in a more individualized attitude towards your customers can help you develop your business activities to a qualitatively new level.
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